#BeautyNotANumber
In the age of social media and selfies, women feels pressure to look good all the time.
They become conscious when turn 30 and older.
They become conscious when turn 30 and older.
Epique Switzerland, being a skincare brand focused only on mature skin, wanted to send out the message that you are beautiful as you are. It doesn't matter you're 30 or 40. Beacuse, Beauty is eternal, not a number. It never should be.
To spread that message, we created this social experiment where we invited mature women and young girls below 12 years of age and asked them some specific questions.
See what mature women realized in the end.
